Spam
By Eric Jacobson
Created May 31, 2004. Last updated: November 22, 2004.
What is spam?
Spam is the name given to any email
sent to you that you didn’t want. Typically, it’s
the email equivalent of telemarketers – trying to sell
you something you probably don’t want or need. Worse
than that, spam can also contain computer viruses that can
do severe damage to your computer’s operating system.
What is phishing?
Phishing (pronounced "fishing") refers to fraudulent communications designed to deceive consumers into divulging personal, financial, or account information, including account user name and password, credit card information, and social security number. E-mail is most commonly used for phishing due to its low cost, greater anonymity for the sender, the ability to reach a large target group instantly, and the potential to solicit an immediate response. However, fraudsters have also used online pop-up windows, direct mail and phone calls.
Phishing e-mails often appear to come from legitimate financial institutions, insurance companies or retailers. Techniques such as a false "from" address, the use of seemingly authentic logos from financial institutions, or Web links and graphics may be used to mislead consumers into believing that they are dealing with a legitimate request for personal information. These fraudulent e-mails often create a false sense of urgency intended to provoke the recipient to take immediate action; for example, phishing e-mails frequently instruct recipients to "validate" or "update" account information or face cancellation.
Why do spammers send spam?
Spammers (the name given to people
who send spam) send spam in order to build up clientele for
the businesses they represent. Just like telephone numbers,
huge lists of email addresses are compiled and sold to companies
to bombard unsuspecting Internet users with thousands of useless
email offers.
Are Dial-Up users safer than
Broadband users?
Nope. Spammers don’t care what
you’re using to connect to the Internet as long as you’re
downloading email.
How can I protect myself?
First, if you buy online, be careful
from where you buy stuff. Companies like Amazon, Buy.com,
and other MAJOR retailers are very careful and probably won’t
send you spam. Shadier companies are far more tricky to deal
with. If the company doesn’t have a brand name (or a
public information-sharing agreement like Computer Mechanix’s),
chances are they’ll send you spam.
Second, be careful if you’re
an eBay user or write to the newsgroups. To protect yourself,
get a free email account from Yahoo or Hotmail and use it
when writing to newsgroups or selling on eBay. Spammers will
scour the newsgroups and eBay sales pages for viable email
addresses.
Third, never ever click on the “Take
me off your list” link that you can find at the bottom
of most spam. This tells the spammers that there is a real
person at your email address and you actually read your email.
The links only work from reputable companies where you may
have signed up for their email list. If they’re trying
to sell you prescription drugs for less, chances are they’ll
take your email address and give it to all their buddies so
they can spam you, too.
Fourth, if you’re like the
majority of computer users out there, you’ve already
got spam bombarding your email account on a daily, hourly,
or minute-by-minute basis. It’s way too late for any
of the above techniques (though it doesn’t hurt to employ
them now). Fortunately, companies have made anti-spam software
that effectively removes spam from your inbox and moves it
to a folder where you can delete it without looking at it.
Computer Mechanix can easily install our preferred anti-spam
software package on your computer for a competitive rate.
Simply call us at 828-281-4379 or make
an appointment online.